About FinMark.ai
Financial automation built for enterprise finance teams.
The problem we saw
FinMark.ai started because one problem refused to go away: large enterprises running ERP had nowhere to turn for financial automation that actually understood their finance team's reality. Existing tools were built for tax regimes and workflows that did not match how local finance teams operate — with no real grasp of regional withholding tax rules, compliance requirements, or the way complex vendor invoices really move through an enterprise's approval chain.
Enterprises running ERP were stuck with two options — handle it all by hand, or bend foreign tools into shapes they were never designed to take. Neither option was a product. Both were workarounds. So we built the product that was missing.
How we built it
We didn't start with code. We started in the seat next to the finance controller. For months, we sat with finance teams at enterprises — watching invoices arrive in dozens of different formats, listening to how purchase order and goods-received matching breaks down for services and marketing categories, tracking how withholding tax certificates actually get generated and filed, and studying how finance managers really use their ERP day to day.
What we learned shaped every design decision. Matching logic had to be category-aware. Withholding tax couldn't be an afterthought. Sanity checks had to catch the edge cases that AI alone misses. And the whole system had to end where the finance team's job does — with approved, audit-ready entries posted back into the ERP.
What FinMark.ai does today
FinMark.ai runs the full invoice-to-ERP workflow end to end. AI captures invoices in any format. Matching happens against live ERP data. Withholding tax is computed automatically against current regulations. Sanity checks catch what AI alone would miss. Approved invoices post back into the ERP, audit-ready. What used to take finance teams days now takes minutes.
Today we process invoices across enterprises in production.
What we believe
FinMark.ai is the beginning of a broader financial automation platform built for enterprise. Our first product tackles the most painful workflow in enterprise finance — but it will not be the last.
We have one rule about how this expansion happens: each new product will ship only after it is real, running, and proven at a paying customer. We will not launch something that has not already earned its place in a finance team's workflow. That discipline is how we earned the trust of the enterprises running FinMark.ai today, and it is how we plan to earn the next one.
Founding Team
Arin Soni
Co-founder
Arin is a technology-driven problem solver with a strong focus on building intelligent, scalable systems. With a vision to leverage automation and AI at the core of business workflows, he is dedicated to creating seamless, high-performance solutions that enhance productivity and decision-making across organizations.
Aditi Agarwal
Co-founder
Aditi brings a sharp strategic mindset and a deep understanding of business operations, with a focus on identifying inefficiencies and transforming them into scalable, high-impact solutions. She is passionate about building structured systems that bring clarity, control, and efficiency to organizations, enabling them to operate at their full potential.